In my trusted advisor role with CEO’s (or members of the C Suite) I always try to get my clients perspectives on the key guiding principle that define their leadership role in their company. Over time it became clear that many were not focused on these key business drivers much to my dismay. Ask yourself have you included one or more of these as your legacy to preserve and better expand the scope and direction of your company.
To be clear, the key rules of business I am referring to are (not necessarily in order):
- Guard & Improve Cash Flow
- Demand Return on Investment (ROI) [Accountable Capital Investment Process]
- Cut Your Losses Now
- Go for Growth [Condition the leadership team to use BHAGS*]
- THINK & then THINK outside the box [involve Talent to assist you if necessary to provide thought leadership]
In my next blog series interrelated with the need for change leadership in today’s global competition I will visit with each of these necessary and role defining first actions to best redeploy resources, cut unproductive losses, and raise the bar for innovation and investment of a company’s finite capital.
Which of these do you feel belongs (or not) in the key axioms for business?
*BHAG [Big Hairy Audacious Goal]
also sometimes referred to as Stretch Goals
Total Value Partners 
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